On September 22, 2008, a feature in The Wall Street Journal discussed how customers are judging companies by how well they handle customer complaints. It made me think about the times I have purposely acted or said things in a certain way, just to see how the customer service representative would react. That experience would---to some extent---affect whether to continue doing business with that company.

 

This article is so well written, I had to share with everyone. It provides solid guidelines on how companies can use customer complaints to do a better job. Not only is this information helpful to you in business situations, you can apply it for conflicts with your spouse, family members, and friends.

If you didn’t already read this article in print, read it in this online version. There is a great video clip with one of the authors of the article and study. Don’t pass it up!

“Making The Most of Customer Complaints”

Enjoy… and Happy Practicing!





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