Products

We work hard to present new and innovative products and services. If you don’t see what you want covered in this page, please contact us to ask. Our forte is in custom-designing and tailoring courses to meet our client’s needs.

To receive announcements and updates, be sure to sign-up here for our “Etiquette Tip of the Month” e-newsletters.  Also at www.AdvancedEtiquette.com/subscribe.

We look forward to being of service.

Public Seminars

Our complete 2016 Schedule is now available for enrollments!  See below titles and click on the seminar you want to attend.  If you are not yet on our mailing list, be sure to sign up in the box to the right.

Interactive, live public seminars are our specialty. They are designed for individuals and groups to gain valuable skills not taught in most schools or work environments. Funds to attend our seminars are considered as an “investment,” unlike a cost or expense, where limited returns are expected.  Investments have expected long-range returns; versus an expense is an amount paid and gone forever. We believe our seminars bring major lifetime dividends… far exceeding the initial investment and is compounded many times over in ways you may not even recognize, throughout life.

“Manners are the new status accessory,” says Diana McLellan ofThe Washingtonian,“pricier than a Rolex, more portable than a Daytimer, and shinier than handmade shoes, polished social graces can get you where you’re going faster than a speeding BMW.”

Public Seminars include:

  • Full confirmation details*is sent about ten days prior to the seminar date. If you do not hear from us by one week prior, please contact us in case of a glitch in our systems. *Details include: Full agenda, Location, Appropriate attire, and Menu. Optional meals are available only when order ahead.
  • Pre-session questionnaire to sharpen awareness and stimulate questions during the seminar
  • Expert-led instruction, primarily by Syndi Seid and other select experts for special requests
  • Custom-designed Action Sheets or Guides (depending on the length of the session) for class and reinforced home review
  • A Pledge Card to set practicing at home into motion
  • Personalized Certificate of Completion (Youth/Teen and min. 4-hour adult seminars)
  • A follow-up call with the organizer as wrap-up to assessing the success of the seminar and final questions
      Adult participants…

    1. Each participant is invited to contact Syndi after the seminar to receive a one-on-one follow-up call to address final questions and discuss personal situations not revealed in class. This one item most clients have said is invaluable to the success of an individual participant, especially when s/he is shy to reveal themselves in class.
    2. Graduates have lifetime access to Syndi—through a dedicated “Graduates only” hotline—to ask questions anytime and receive priority responses… forever!
    3. Automatic membership into our exclusive “AE Happy Graduates” program, that offers special “Graduates-only” discounts and invitations to exclusive events.
  • Finally and not the least, a lifetime subscription to Syndi’s “Etiquette tip of the Month” e-newsletter and other exclusive information… only for subscribers.

World-class Business Protocol and Social Etiquette

World-class Business Protocol and Social Etiquette

In this 8-hour, intensive core curriculum seminar, participants gain a solid foundation on the skills associated with international business protocol and social etiquette for business meetings, networking and business dining, through a 3-course tutorial lunch or dinner.

A comprehensive—nearly 100-page—Action Guide is included as nearly a transcript of the entire course. There are lots of interactive class activities, multimedia visuals, and lots of time for Q&A to reinforce learning. We encourage participants to bring lots of questions, as the best way to bring the lessons alive.

Agenda includes:

Communications/First Impression Skills

“Appropriate behavior says volumes about how much you care about others”

  • Pre-meeting strategies: What to think about and do before, during, and following every meeting
  • International business card savvy… how to give, receive, keep, and use cards received
  • Understanding global rank and status and forms of address
  • Business introductions: Proper Greetings and responses to introductions
  • Appropriate eye contact/gazes
  • When to rise to the occasion
  • Advanced networking techniques to maximize your networking effectiveness.

Business Dining from start to finish, including a 3-course tutorial meal

“Good table manners shows your level of education”

  • Host duties and Guest responsibilities
  • Place settings as a road map to your dining
  • Proper flatware usage: American versus Continental styles of eating
  • Tons of Table manners!
  • Informal Q&A and discussion throughout the meal
  • Guest of honor guidelines
  • Drinking and Toasting practices: How to give and receive a toast
  • Dining conversations
  • Global tipping standards
  • History of American zig-zag and Continental Style of eating
  • Strategic do’s and don’ts

Professional image and presence:

“How you appear to others is what image is all about”

  • Seven aspects of image and how Image builds business®: 1. Color analysis; 2. Wardrobe strategies; 3. Grooming principles; 4. Communications styles; 5. Protocol & Etiquette; 6. Image objects; 7. Inner image.
  • Dressing for the occasion… What to wear, when, and how
  • Types of attire and the messages of clothing… What is business casual anyway?
  • Traveling smart
  • 24/7 presence

Cultural Awareness

“It’s no longer optional when gaining the edge in global commerce”

  • Them versus me!
  • Understanding cultural differences… them versus me
  • Overview of Hall and Lewis models to global cultural understanding
  • What to think about and do before, during, and following discussions
  • Body language and Offensive gestures
  • Rehearsal techniques
  • Gift-giving practices: What to give, how to give it; and how to receive it
  • Often-made mistakes in etiquette and protocol

Writing skills

“Writing well is a hallmark of an educated person”

  • Types of stationary
  • Styles of writing/li>
  • Formatting business versus social correspondence/li>
  • Writing with positive versus negative wording
  • Using variations of the Sandwich Technique for all correspondence
  • The importance of RSVPs and Thank-you notes in writing

Technology in the 21st Century

“A considerate individual knows how to use new technology appropriately”

  • Email, texting, social media etiquette
  • Telephone, cell phone, tablet courtesies

Who should attend
This core curriculum seminar is ideal for any person wanting to polish their interpersonal skills that will result in people getting to know you, like you, and trust you. It is focused on the core principles crucial to the success of any individual in any situation, anywhere in the world. Among the ideal participants, they include:

  • Business professionals at all levels of business, whether conducting business locally only, within the U.S., or internationally
  • Foreign-nationals wanting to polish their skills to gain the edge in global commerce
  • Adults 18 years of age and older wanting to polish their interpersonal skills for any purpose
  • College and post-graduate students preparing to enter the workforce

Why Attend
To be confident and empowered with skills that will last lifetime. To be able to apply the skills not only for business, in the workplace, but also at home and in your personal life that will result in having a happier, successful life in every way; and in so doing help be a witness to building a better world in which we live.

Three dates each year to suit your schedule:
Spring: Saturday daytime 8:30 a.m. to 4:30 p.m.
Summer: Friday daytime 8:30 a.m. to 4:30 p.m.
Fall: Friday evening 1:00 pm to 9:00 pm
Click on Register Now below to view exact dates and times and to register.

Investment:  Only$498 for 8 great hours of instruction, a tutorial lunch, a nearly 100-page Action Guide in a 3-ring binder with tabs, plus a bonus 30-minute, private one-on-one, follow-up telephone session with Syndi after the seminar at no additional charge.


Successful Entertaining and Formal Dining

Successful Entertaining and Formal Dining

In addition to the ultimate experience through a 9-course formal European style dinner, with pours of wine as desired, this enjoyable 4-hour seminar instructs participants on how to be the consummate party planner and host in every way. Agenda includes:

PART I — The basics to Successful Entertaining

  • A brief history of protocol, etiquette, and manners and its origins
  • Party Planning: What to consider and do, before, during, and after the event
  • Forming the Guest List
  • Choosing the right venue and form of service
  • Invitations – Written; Formal, and Informal, oral and using online systems
  • Styles of Acceptances and Regrets
  • Importance of RSVPs and Thank you notes
  • Dressing for the occasion: What to wear, when?
  • Setting a proper table: Place settings; Table decorations; Ambience
  • Proper seating arrangements
  • Host duties and Guest Responsibilities
  • Receiving Lines—how to organize, stand and go through one for all occasions

Part II — Dine Like A Diplomat—Interactive, hands-on Practice Session—Adult Sandbox

  • Let’s be seated… Getting in and out of a chair; Seating couples; Posture at the table
  • Place settings… the road map to your dining
  • American vs. Continental style of eating and the history of both styles
  • Proper flatware usage… which fork or knife to use, when, and how through the 9-course meal
  • Proper table manners… Strategic do’s and don’ts; Often-made mistakes in etiquette and protocol

Part III — Enjoying the formal 9-course tutorial dinner, including:

  1. Appetizer
  2. Soup
  3. Fish
  4. Intermezzo
  5. Meat
  6. Cheese
  7. Salad
  8. Dessert
  9. Coffee/Tea, (A cordial is also optional)

Tastes of wine will also be served, as desired.

During the meal

  • Informal discussion throughout dinner
  • Toasting practices for both the giver and receiver
  • Appropriate dining conversation
  • Wine and other beverages at the table

Who should attend
Individuals and couples wishing to polish their social skills to be at ease in any dining situation; plus anyone who wants to learn how to enjoy a unique 9-course European style dinner and who enjoys this type of dining experience.

Why attend
So you will be prepared whenever the invitation arrives to enjoy a multi-course dining experience, without fear. Be confident in knowing how to use multiple eating utensils with ease, as though you’ve been using them for a lifetime. You’ll also be savvy on how to orchestrate a formal dining experience of your own, or to be a great guest.

When to attend
ONCE A YEAR in the fall a Friday evening
Time: 5:00 p.m. to 9:00 p.m.
Click on Register Now below to view exact date and time and to register.

Investment
Only $218/single; $388 for two people

Afternoon Tea and Etiquette

Afternoon Tea and Etiquette
A fun and delightful once a year special 2.5-hour event to master the art of enjoying an elegant Royal Afternoon Tea service, preceded by an overview of the world of tea as follows:

Agenda includes:

  • History of tea past to present
  • Types of teas
  • Tea production and processes
  • Forms of tea service
  • Host duties and guest responsibilities
  • The etiquette of taking tea
  • Strategic do’s and don’ts on how to drink tea
  • Then, enjoy a 4-course Royal Afternoon Tea w/ a pour of sparkling wine, as desired.

Who should attend
A person wanting to be knowledgeable about enjoying an Afternoon Tea service, here in the U.S. or when around the world, plus any person who would enjoy using Afternoon Tea as a great alternative to business entertaining.

Why attend
To feel confident navigating the nuances to enjoying Afternoon Tea

When to attend
ONCE A YEAR
Sunday afternoon
Time: 3:30 p.m. to 5:30 p.m.
Click on Register Now below to view exact date and time and to register.

Investment
Only $89, including an accompanying Action Guide and of course the Royal Afternoon Tea service!

Youth Good Manners and Dining Etiquette

Youth Good Manners and Dining Etiquette

In this fun and interactive 3-hour introductory seminar, young participants gain the fundamentals to giving a great first impression for all occasions, plus have fun practicing their table manners, through a 3-course tutorial lunch.

This course is combined on the same date with the Teen Etiquette Confidence and Parent/Youth seminars.

Agenda includes:

Part I — First Impressions skills

    • Self-introductions
    • Personal daily grooming habits
    • Posture and Poise: Sitting; Rising; Standing
    • Proper handshaking techniques
    • Appropriate eye contact
    • Proper responses to introductions
    • Standing for all introductions
    • Thank-you notes

Bonus: Name Tag Etiquette

Part II — Dining Skills —

  • Being seated at the dining table: How to entire, exit, and have proper posture
  • Place settings… a road map to your dining
  • Napkins from beginning, middle, and end of the meal
  • Styles of eating: American versus global form of dining
  • Proper handling of utensils: Resting finished positions
  • When to start eating, passing food, and excusing yourself from the table
  • Tons of table manners, including the 4 golden phrases while dining
  • Strategic do’s and don’ts to dining

Who should attend
All young people, 9-13 years of age, plus parents are encouraged to attend to reinforce skills at home (See below)

Why attend
Participants leave this seminar confident with how to display appropriate behavior in various situations when meeting someone new and how to dine properly at the dining table.

It is an excellent introduction to the crucial skills associated with giving a great first impression when meeting someone new and when dining at home or anyplace else. They are life skills we all must appropriately display throughout our life. Your child will leave this class much more aware of how to behave in various situations at a party or dining table.

When to attend
Time: 10:00 a.m. to 12:50 p.m.
Spring, Summer, Fall: Saturday
Click on Register Now below to view exact dates and times and to register.

Investment
Only $118, includes classroom activities, comprehensive multi-page Action Guide, and 3-course tutorial lunch

Teen Etiquette Confidence

Teen Etiquette Confidence

Teens begin in the same seminar as younger kids to master the core etiquette skills when giving a great first impression for any occasion, through practicing proper dining skills over lunch. Then teens remain an additional two hours among their own peers to put into action what was discussed in the first module, applying the skills for college and job interviews, gaining that scholarship or award, business meetings, attending social events, and dating. Agenda includes:

Part I — First Impressions skills

    • Self-introductions
    • Personal daily grooming habits
    • Posture and Poise: Sitting; Rising; Standing
    • Proper handshaking techniques
    • Appropriate eye contact
    • Proper responses to introductions
    • Standing for all introductions
    • Thank-you notes

Bonus: Name Tag Etiquette

Part II — Dining Skills

  • Being seated at the dining table: How to entire, exit, and have proper posture
  • Place settings… a road map to your dining
  • Napkins from beginning, middle, and end of the meal
  • Styles of eating: American versus global form of dining
  • Proper handling of utensils: Resting finished positions
  • When to start eating, passing food, and excusing yourself from the table
  • Tons of table manners, including the 4 golden phrases while dining
  • Strategic do’s and don’ts to dining

Part III — For Teens only… Professional presence and Interviewing Skills

  • Guidelines for making a good first impression revisited
  • Interviewing Dressing and appropriate attire for other occasions… what’s hot and what’s not!
  • Advanced Interviewing techniques for before, during, and following the interview
  • How dating adheres to the same great first impression guidelines.

Who should attend
Teens, ages 14-18. Parents are encourage to attend the first portion of the seminar for only an additional $80! Email us for details.

Why attend
Nowadays jobs, college entrance, scholarships, and other programs are increasingly competitive as to who will be accepted. The young person who displays confidence, appropriate behavior, and poise will gain the edge to success now and for the rest of their life.

When to attend
Time: 10:00 am to 3:00 pm
Spring, Summer, Fall : Saturday
Click on Register Now below to view exact dates and times and to register.

Investment
Only $128, for all that is included in the Good Manners & Dining Seminar, plus special step-by-step interviewing skills sheets for interviewing success.  Parents asre invited


Parent/Youth Good Manners and Dining Etiquette

Parent/Youth Good Manners and Dining Etiquette

Specifically designed for parents to accompany their children in this unique learning experience.

Who should attend
All parents! While we wish we could have this be a mandatory requirement for a child to attend… Every parent is encouraged to attend along with their child to have fun and enjoy the learning experience with their child.

Why attend
Parents generally attend to help reinforce skills taught in class at home. They attend to also share lessons with others family members, younger and older. It is a witness to the child s/he is not just being “sent” to this seminar, that the parent is also willing to be in the same boat to learn together as a great bonding experience for life. Last, parents gain valuable skills applicable to their own adult life.

When to attend
Time: 10:00 am to 12:50pm
Spring, Summer, Fall: Saturday
Click on Register Now below to view exact dates and times and to register.

Investment:
Only $198 for both a parent and child. For added children use the single Youth or Teen listing to register. For 2 parents and 2 children, list 2 registrations in this category and list each participant’s names.

LOCATION:  Unless otherwise notified, all seminars are held in downtown San Francisco, convenient to public transportation and parking. Payment plans are available upon request. Complete confirmation and location details are sent about 10 days prior to the seminar date, by email. If you do not hear from us by then, please contact us to see what happened.

ONE TIME DISCOUNT OFFER: Each February when the full year’s schedule is released everyone is eligible to receive an early registration discount of 10% for any seminar. Graduates of previous seminars are also eligible for an additional 10% discount during this period which makes their discount up to 20%.

For new subscribers joining us mid-year, you are also eligible to receive a 10% discount, provided enrollments are received within seven days of the date you enrolled for our newsletter. Be sure to contact us at Info@AdvancedEtiquette.com to receive the discount promo code.

Discounts available throughout the year for members of the following organizations Advanced Etiquette is proud to support:

A— Tell us you are a member of one of these organizations:

Asian Business League at www.ABLSF.org
Ascend Pan-Asian Leaders at www.ascendleadership.org
Boardroom Bound at www.Boardroom-Bound.com
National Coalition of 100 Black Women-S.F. Chapter at www.ncbwsf.org
Corporate Asian American Employee Network at www.CAAEN.org
Coalition of Asian American Government Employees at www.caagesf.org
National Association of Women Business Owners at www.NAWBO.org
Renaissance Entrepreneurship Center at www.rencenter.org
Women Impacting Public Policy at www.wipp.org

B— Tell us you have heard Syndi speak at a specific event… Please provide event name and date attended.

C— Register three or more persons to the same seminar at the same time.

Contact us for your discount Promo Code.

Cancellation policy:
Full refunds are possible up to 30 days prior to the seminar date or a credit voucher may be issued for use on a future date within one year.  No refunds are available when canceling within 7 days and when participants do not attend without prior notification. Withdrawals within 30 days are subject to a $50 administrative fee for all but the Formal Dining seminar which is a $100 fee, because of the food preparations involved.  We are not in the business of withholding funds wherever possible.

Home Study Programs Coming Soon!
Stay tuned or email us at Info@AdvancedEtiquette.com for details.